Search engine advertising

Search engine advertising also known as Pay-Per-Click (PPC) advertising is an extremely cost-effective way for targeting qualified traffic and delivering them to your restaurant's website. You determine a budget, select keywords to bid on and only pay when someone clicks on your ad listing.

Our search engine advertising program includes:

• Initial consultation
• Comprehensive analysis
• Keyword research and development
• Account setup and implementation of your restaurants PPC campaign
• Account management
• Monthly PPC campaign reporting

What is pay per click advertising?

Pay per click (PPC) is an advertising model used on search engines and advertising networks where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular keyword search terms can cost much more on popular engines.

If you are interested in our Search Engine Advertising services contact us to arrange a meeting to discuss your goals.